The Fundraising Cycle: Tips for Managing the Process

July 11, 2023

In this episode of the NP Local podcast, Jason Cass and Scott Niermann discuss the well-known “Fundraising Cycle” – six steps to facilitate donor engagement.  Variations of this model exist, but the principles remain the same. Join us as we explore the stages of donor engagement in the fund development process.

Episode Highlights:

  • Scott discusses the first two stages of the fundraising cycle which are identifying a prospect, and qualifying potential donors. (3:58)
  • Scott mentions that the third stage is cultivating relationships with potential donors, including inviting them to events and sending them mail to prepare them for solicitation. (7:17)
  • Scott discusses the solicitation stage of fundraising, and how research and outreach can help with major gifts. (12:19)
  • Jason discusses the importance of having multiple marketing tactics to reach different types of clients, and how outsourcing and technology can help with e-newsletters and online donations. (14:05)
  • Scott explains how to segment donor bases based on their giving levels and how to steward them differently. (18:55)
  • Scott discusses the importance of stewardship in fundraising, including spending the money ethically and meeting the donors’ expectations. (20:17)
  • Jason mentions the Directors and Officers’ coverage in protecting nonprofit organizations from lawsuits due to wrongful acts. (22:18)
  • Scott advises prioritizing time and doing things properly, particularly with top donors, to cultivate, recognize, and steward them, as it can result in bigger and more frequent gifts. (23:36)

Key Quotes:

  • “Routines though, are one of the keys to success because routines create consistency and consistency creates success.” – Jason Cass
  • “Prioritize your time and do things properly, particularly with your top donors. You’ve always got special events and mailings that you can do for those lower down the levels. But, try to do it properly with your top-tier supporters and you will be amazed at the results.” – Scott Niermann

Resources Mentioned:

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