Why and How to Engage Your CEO in Fundraising

May 02, 2023

In this episode of the NP Local podcast, Jason Cass and Scott Niermann discuss further the CEO and CDO roles in fundraising leadership. Specifically, why do we want CEOs involved in fundraising, and how should we think about and engage their leadership role when working with donors?  

Episode Highlights:

  • Scott mentions that successful fundraising requires an organization’s Executive Leadership. (2:34)
  • Scott discusses the advantages of involving CEOs in fundraising, such as obtaining larger gifts and demonstrating support for fundraising functions. (3:46)
  • Scott believes that a CEO can help fundraisers by signing cards, making phone calls, and organizing lunches for introductions. (6:40)
  • Scott explains how important it is to create a culture that respects and understands the fundraising cycle. (9:36)
  • Jason mentions that it is important to give ownership to employees and involve them in fundraising efforts. (11:47)
  • Scott believes that successful fundraising requires coordination, collaboration, and respect for each other’s knowledge and function. (13:33)
  • Jason explains why it is important to concentrate on long-term goals. (15:30)
  • Scott mentions that relationships and working with the right people are important fundraising principles. (17:23)

Key Quotes:

  • “Successful fundraising includes Executive Leadership of your organization.” – Scott Niermann
  • “Ask anybody on my team and ask them what they are building. Everybody in my office can tell you what they’re building because we are building an empire. And I can’t build the empire. But everybody building their piece of the empire creates the empire.” – Jason Cass
  • “The number one thing a CEO can do is to ensure that the fundraising shop has the resources that they need, whether it’s human resources, or whether it’s cash, it takes money to raise money.” – Scott Niermann

Resources Mentioned:

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